Annie Australia website
Design and build
For ACMN / The Gordon Frost Organisation
Brief: The world's most loved orphan Annie was coming back to Australia in a brand new production, staring Anthony Warlow and Nancye Hayes.
The original artwork was used for this return, and red goes hand in hand with that. Aimed at children but also their parents, this site was kept simple and straightforward. Because of the short nature of the run, (having up to 12 week engagements), it was to house multiple cities at the one time. It was also to include a very large auditions presence on the home page. People were sent to this site to register for cast auditions in each city.
The Annie experience also included EDM's, audition pages and a media website.